Jumat, 28 Februari 2020

iPhone XR dominates the 2019 Smartphone Market

iPhone XR reportedly dominated the smartphone market last year. This was revealed in the Smartphone Model Market Tracker report from Omdia.

Reported by Apple Insider , Friday (2/28/2020), Omdia in its report revealed that the iPhone XR shipment was around 46.3 million units last year. This figure makes the iPhone XR become the smartphone with the highest shipment in the Omdia version last year.


While the second position is occupied by the iPhone 11 with 37.3 million shipments. Samsung followed in third place with shipments of Galaxy A10 totaling 30.3 million units.

The top four and five positions are occupied by Galaxy A50 and A20. Each posted 24.2 and 19.2 million shipping units.

According to Omdia, the top six to 10 positions for smartphone shipments last year were the iPhone 11 Pro Max, iPhone 8, Redmi Note 7, iPhone 11 Pro, and Galaxy J2 Core.

Apple's consistency

Omdia assesses that Apple's line of smartphones consistently tops the list of top 10 smartphone shipments . In the past year, the iPhone 8 ranked first.

"Apple consistently ranks first and second in the ranking of shipments of smartphone models , with the company maintaining a position of dominance for more than five years in a row," said Omdia's director of analysis and research, Jusy Hong.

"By limiting the number of models offered compared to its main competitors, Apple has been able to focus its sales on several smartphones that have broad appeal like the iPhone XR," he explained.

The analysis company noted that iPhone shipments overall declined for the second time in several years by 4.6 percent in 2019. However, this figure was an increase from 2018.

Omdia is a new analytics company, which was formed from the merger of Informa Tech's research division and acquired IHS Markit's technology research assets.

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